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After analyzing it current status in the market, the brand orientation, “First UrbanLake in China”, is proposed for the East Lake in Wuhan, and the following brand promotion strategies are made: dig deeper into water culture and the worldwide influence of Chairman Mao, set up annual East Lake Tourism Culture Festival,and expand brand recognition of East Lake within China through riding on fashion and creating new fashion; effectively integrate tourism resources in Guihua, Wenquan, Chibi, Xiaogan, Huanggang and other places to form a tourism route whose final destination is the East Lake;present regular and seasonal tourism projects on the basis of tourism rush timeand non-rush time; the formation of golden tourism routes and flexible productcombinations increased the charm of East Lake to tourists and won larger shareof customers. Also we designed and executed for East Lake the first East LakeTourism Culture Festival. Through a 3600 cubic communication, the brand image of East Lake is made brand-new and becomes a new ace in the tourism of Wuhan.